http://www.popularmechanics.com/science ... d-15784871Upvotes, Downvotes, and the Science of the Reddit Hivemind
"Three business researchers, [...] found that groupthink plays a surprisingly large a role in how an online communities like Reddit make quality judgments. For some users in the study, seeing a single extra upvote very early in a comment's life could change their mind about how they felt about a comment, regardless of what the comment actually said."
Is the information age unleashing the Panopticon or unlocking the Doors of Perception?
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This article is a little old, but I think it's still highly relevant: