Raising a Brand-Free Kid

Raising kids with no- or low-TV.
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Raising a Brand-Free Kid

Post by jlotus » Tue Oct 30, 2007 12:59 pm

Raising a Brand-Free Kid
From day one, you've got to fight Winnie the Pooh.
By Colleen Kimmett
Published: October 30, 2007

Parents, be warned: It takes only a single visit to McDonald's for your child to get hooked
on the greasy stuff for life.
Okay, so that's an exaggeration. But the three-year-old son of Angela Verbrugge still
remembers his one and only meal under the golden arches. Which has Verbrugge worried.
And Kyla Epstein swears if her young son Max ever wants to eat there, he'll be doing it on
his own dime.

These parents aren't raging against the health detriments of fast food. Instead, they are making
a conscious effort to limit the amount of branding and advertising their kids are exposed to in
all aspects of their lives; what they eat, wear, watch and play with.

It's not easy. Brands are everywhere -- literally.

Read more: http://thetyee.ca/Life/2007/10/30/No-Logo-Kiddo/

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