http://arstechnica.com/news.ars/post/20060808-7448.html
This article says that TV advertising is losing its relevance and becoming too expensive. Since US television is completely tied to ad revenue, this may mean a death-blow to the TV business model.
Ha ha ha!!
TV ads dropping in relevance
"8/8/2006 12:54:07 PM, by Anders Bylund
A research report from consulting firm McKinsey says that TV advertising isn't as
important as it once was, and is destined to go deeper into irrelevance with each
passing year. The report, released to the company's major clients this week,
largely blames changing consumer habits for the rather stunning drop in advertising
efficiency it reports."
Read more: http://arstechnica.com/news.ars/post/20060808-7448.html